Nike Terminates Lance Armstrong Endorsement Following Doping Scandal


It’s been a rough week for Lance Armstrong and today could be one of the worst financial days of his career. On top of stepping down as the chairman of the very popular Livestrong cancer charity, it is being reported that Nike will finally be cutting ties with the former Tour de France winner. Darren Rovell reported the news.

Nike went on to release a statement on the issue:

Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

Earlier in the week, Armstrong’s former teammate Paul Willerton led a group of protesters to express the belief that Nike should cut ties with Armstrong.

“Stand up and acknowledge the truth,” Willerton said outside Nike’s headquarters.

“(They) not only took drugs to get the results they wanted in the sport, they made someone else, other people take those drugs within the team. They orchestrated the most organized doping program that’s ever been uncovered in the history of the sport,” added Willerton.

One Oregon protestor protester, Jeff Mitchem, went even further when it came to Nike cutting their ties with Armstrong.

“I think they have a great opportunity to set an example for corporations to support clean sports, clean athletes and set a great example for the next generation of kids,” Mitchem said. “Drug-free sports are more important than winning at all costs.”

On top of Nike terminating Armstrong’s endorsement, Nike has removed his name from the fitness center on the Nike campus.

[blackbirdpie url="https://twitter.com/darrenrovell/status/258550790728318976"]

It looks like Nike has agreed and will finally cut ties with the troubled cyclist who continues to find himself in increasingly hot waters.

Dick's Sporting Goods presents "Hell Week":

Tags: Lance Armstrong Nike