The NFL has been a strong support of Breast Cancer Awareness month with their “Crucial Catch” campaign, which is part of a partnership with the American Cancer Society. The campaign is focused on the importance of annual screenings, especially for women who are 40 and older.
In an effort to raise awareness for the campaign, NFL players wear pink gear throughout the month of October. The NFL also places a pink ribbon on the field and on the official game balls.
Now, the NFL is going a step further.
NFL commissioner Roger Goodell announced today that the league will use pink penalty flags for the AFC East showdown between the New York Jets and Miami Dolphins on Sunday. The use of pink flags was suggested by an 11-year-old fan, Dante Cano.
“My name is Dante Cano. I am 11 years old and I am from Marlboro, New Jersey. I wanted to know if you could use my idea of pink penalty flags in October for breast cancer awareness,” Cano wrote. “Please write back.”
Goodell was on board with the idea and decided to roll with it.
“Dante had a great idea and I am looking forward to meeting with him on Sunday to put it into action,” said Goodell. “Sometimes the simplest ideas can be the best. I applaud Dante for sending in his recommendation.”
Hats off to the NFL and Commissioner Goodell for their latest efforts in the “Crucial Catch” campaign. Raising breast cancer awareness is very important and the league has gone above and beyond the call of duty to help for a worthy cause.
Here is an image of one of the flags that will be used:
If you would like to help the NFL’s efforts, you can bid on game worn apparel and gear HERE. Proceeds of the auctions will go to the American Cancer Society’s Community Health Advocates National Grants for Empowerment (CHANGE) program. The CHANGE program provides outreach and breast cancer screenings to women in underserved communities.