The top soccer league in the world is coming to America. NBC has agreed to a three-year, $250 million deal that will air every English Premier League game throughout their networks. The deal calls for six live games a week and will take the Premier League coverage away from FOX and ESPN.
“The Barclays Premier League is the pre-eminent soccer league in the world, and is on the cusp of exponential popularity growth here in the U.S.,” said NBC Sports Group chairman Mark Lazarus.
“We think we’re acquiring a set of assets that has unique affluent male appeal that’s very attractive to advertisers and attractive to cable operators.”
Games will primarily be aired on the NBC Sports Network — formerly Versus — with Telemundo and mun2 used for the network’s Spanish coverage.
NBC and the English Premier League hope the new deal can become ”biggest and broadest programming and promotion commitment ever in the United States.”
The previous deal for the English Premier League was three-years but only $80 million. FOX agreed to sublicense games out to ESPN. The NBC Sports Network is available in twice as many homes and will expose a much larger audience to the best soccer on the planet.