The 2012 World Series between the San Francisco Giants and Detroit Tigers ended in a clean sweep for the Giants. During the World Series, television records set an all-new record. Unfortunately for baseball, the record that was set was an all-time low.
Per the Los Angeles Times:
The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday. The previous low was an 8.4 for the 2008 Philadelphia Phillies-Tampa Bay Rays and 2010 Giants-Texas Rangers series, which each went five games.
Last year’s St. Louis Cardinals-Rangers World Series went seven games and built momentum to average a 10.0/16.
The Giants’ 2-0 win in Game 3 on Saturday earned a 6.1/11, and their 4-3, 10-inning victory in the clincher Sunday drew an 8.9/14. Ratings represent the percentage of all homes with TVs tuned into a program. Shares represent the percentage watching among all homes with TVs in use at the time.
It’s a clear indication that baseball has been passed as “America’s favorite pastime” a while ago. The kind in mainstream American sports is clearly the NFL as any ratings indicate. The NFL regularly beats out baseball in the ratings department by astronomical figures. Ratings during the Super Bowl continue to grow while the World Series continues to dip to an all-time low.