Oct 28, 2012; Detroit, MI, USA; San Francisco Giants outfielder Xavier Nady (right) celebrates with second baseman Marco Scutaro (left) in the clubhouse after game four of the 2012 World Series against the Detroit Tigers at Comerica Park. The Giants won 4-3 to sweep the series. Mandatory Credit: H. Darr Beiser-USA TODAY Sports

World Series Drew Record-Low TV Ratings


The 2012 World Series between the San Francisco Giants and Detroit Tigers ended in a clean sweep for the Giants. During the World Series, television records set an all-new record. Unfortunately for baseball, the record that was set was an all-time low.

Per the Los Angeles Times:

The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday. The previous low was an 8.4 for the 2008 Philadelphia Phillies-Tampa Bay Rays and 2010 Giants-Texas Rangers series, which each went five games.

Last year’s St. Louis Cardinals-Rangers World Series went seven games and built momentum to average a 10.0/16.

The Giants’ 2-0 win in Game 3 on Saturday earned a 6.1/11, and their 4-3, 10-inning victory in the clincher Sunday drew an 8.9/14. Ratings represent the percentage of all homes with TVs tuned into a program. Shares represent the percentage watching among all homes with TVs in use at the time.

It’s a clear indication that baseball has been passed as “America’s favorite pastime” a while ago. The kind in mainstream American sports is clearly the NFL as any ratings indicate. The NFL regularly beats out baseball in the ratings department by astronomical figures. Ratings during the Super Bowl continue to grow while the World Series continues to dip to an all-time low.

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Tags: Detroit Lions San Francisco Giants World Series

  • Bruce Knutson

    Do you think about why? Honestly, baseball has better athletes than it ever has and the fact that the ratings are going down is a marketing problem. As a Giant fan, I laugh when people point the ratings out to me. As if the Giants are responsible for how Bud Selig and the MLB executives market them?

    http://sfgiantsfansunite.blogspot.com/