NBA Files Trademark For New Orleans Pelicans Nickname, Four Others

April 13, 2012; New Orleans, LA, USA; A detailed view of a New Orleans Hornets logo on the court before a game against the Utah Jazz at the New Orleans Arena. Mandatory Credit: Derick E. Hingle-USA TODAY Sports

The New Orleans Hornets are expected to change their nickname as soon as next season and the New Orleans Pelicans name has been floated around as the likely name change and considered to be the favorite.

On Tuesday, the NBA filed trademarks for five nicknames that have ties to New Orleans and the Louisiana culture. The five names the NBA filed trademarks for are:

  • Pelicans — the Louisiana state bird
  • Rougarou – a monster from Louisiana folklore
  • Mosquitos — those pesky little creatures we all hate to have around
  • Swamp Dogs — Cajun name for alligator
  • Bullsharks — a, well, shark that can be found in the Gulf of Mexico

NBA commissioner David Stern recently said he would stand by whatever name the New Orleans organization and owner Tom Benson decides will be the best fit.

If it works for them, it works for me,” Stern said. “I don’t have any objections to anything that the Hornets want to do name-wise because I’m sure it’ll be sensible. … I’m sure whatever it is, it’ll be good. If (Pelicans) is what it is, that’s fine. … I think everything sounds good. I think Lakers, have you seen any lakes in Los Angeles? There’s the same amount of lakes in L.A. as there is jazz in Utah, or grizzlies in Memphis. I’m out of that business. Whatever works for a team works for me.”

As previously reported, the New Orleans organization is expected to adopt a color scheme of navy blue, red and gold.

Topics: NBA, New Orleans Pelicans

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