The folks at Fox Sports will begin to re-brand their sports channels which currently include FX, FUEL TV, Fox Soccer Channel and the Speed Channel. The re-branding will shift around some programming and see the names of the networks change.
Per the Sports Business Journal:
News Corporation will convert the Fuel cable network into general sports channel ‘Fox Sports 2′ this August. The launch of Fox Sports 2 will coincide with the conversion of Speed Channel to Fox Sports 1.
Fox Sports 1 and Fox Sports 2 will be the chief outlets for News Corp. sports programming. FX, which aired college football coverage the past two seasons and previously televised baseball and NASCAR, will no longer carry sporting events.
Fox Soccer is expected to be converted into a general entertainment channel.
Currently, Fuel is in 37.6 million television homes — over 43 million fewer than Speed Channel (81.0M). Fox Soccer (42.3M) is actually in more homes than Fuel.
The hope is to bring the bigger sporting events and programming to the networks that have a wider audience. One sports organization that could really benefit from the Fox Sports re-branding is the Ultimate Fighting Championship, which currently airs on the FUEL and FX networks.