Super Bowl Ads 2013: Axe Apollo ‘Lifeguard’ Commercial

Super Bowl XLVII commercials are starting to roll out before the big game and Axe is the latest company to unveil their Super Bowl ad in advance. It is a bit of a questionable strategy to show off your multi-million dollar ad before the game, but companies must be looking to gain some hype leading up to Super Bowl Sunday.

In my personal opinion, the build up to the unveil during the game is what makes the commercials. Releasing the commercial in advance just gives everyone a reason to ignore your ad and take a bathroom break or refill their beverage.

Regardless of whether it is a smart strategy or not, here is the Axe Apollo Super Bowl ad:

If there is one thing I can agree with in this commercial, it is that astronauts are definitely cool.

Be sure to stay tuned to for non-stop and up-to-date coverage leading up to Super Bowl XLVII.

Topics: Super Bowl Ads, Super Bowl Commercials, Super Bowl XLVII

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