Early in February there were some leaked photos that gave us an idea of what the Oregon State Beavers new logo would look like for the 2013-14 season and today the school confirmed their new look.
“Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage
Nike also explained their inspiration for the interesting new logo in a press release:
The new Beaver logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The logo accurately reflects the essence of Oregon State Athletics – Heritage, Strength, Victory, United, Innovation, Tenacity, Dedication and Integrity. Through these brand identity updates, Oregon State creates separation and distinction in the marketplace while respecting the past and representing the future.
Not only is the team getting a new logo, but all of the athletic teams will receive new uniforms moving forward. Nike and Oregon State University unveiled the school’s new athletic looks today and the product looks incredible.
The most exciting part of the Beavers new football look is the helmets. The way that the stripe works it’s way down through the facemask gives the uniform a very unique look that will make them stand out on the field. Really, everything about these new uniforms are incredible.
Here are some additional photos of the new look uniforms:
What do you think of the team’s new look? As always, Nike brings it with their latest product. Let us know your thoughts in the comments section.