There are currently two teams in the Big 12 that sell alcohol at their athletic events – West Virginia and Iowa State — and the Texas Longhorns could soon be following the trend. Currently, the NCAA does not have any rules or policies regulating alcohol sales at regular season games so the Longhorns see a potential to boost profits.
According to Longhorns athletic director DeLoss Dodds, Texas could soon be selling alocohol at football, basketball and baseball games.
“We talk about it constantly,” Dodds said. “If we ever did it, we’d probably start with baseball. There’s something about it that doesn’t quite feel right, but there’s people telling me that it might be safer to serve it than not serve it. It’s an issue. I guarantee you we talk about it at almost every other staff meeting.”
When West Virginia first began selling alcohol at athletic functions, they reportedly brought in $520,000 in revenue from alcohol sales. While the decision would certainly generate money, Dodds says that the profit would not be a motivating factor in deciding to allow alcohol sales.
“The thing I will say is that it’s not a money thing,” Dodds said. “If we did do it, people would say that they they’re just doing it for the money. It’s not a money issue. It’s a do-the-right-thing issue.”
Of course, the money wouldn’t hurt.
I’m sure Longhorns fans are reading this and hoping that alcohol is soon allowed during athletic events.