The WNBA showed off their new branding and identity at a press conference on Thursday. The announcement came along with the news that the league has signed a new six-year agreement with the ESPN Network of channels including ESPN, ESPN 2, and ABC.
“As a WNBA player, the logowoman represents so many things to me. It is a symbol of strength, growth and leadership. The new version not only celebrates the trailblazing work of the WNBA, but also past, present and future players. Like our players, she’s sleek, smooth and ready to ball,” said Chicago Sky forward Swin Cash.
Along with the announcement of the new television deal and rebranding of the league, it was announced that Adidas, the current uniform supplier, would be working on developing new uniforms for the teams.
Here is the WNBA’s new logo:
As for the inspiration, the league showed this graphic off at their press conference:
From the official press release:
“The refreshed identity reflects how far the level of play has come in 16 years as stronger, more agile players have made the game more competitive”
What do you think of the WNBA’s new logo? Love it or hate it? Sound off in the comments section and let us hear your thoughts on the league’s new branding.
Personally, I think they need to worry about lowering the rims first.