UFC women’s bantamweight champion Ronda Rousey is one of the biggest draws and most popular stars in the world of mixed martial arts. As her star continues to get brighter, there are more companies popping up by the minute that want to capitalize on the Rousey appeal.
The latest company to put their stock in Rousey is Xyience, the official energy drink of the UFC. The company announced early this week that Rousey had signed on to become a brand ambassador.
From the company’s press release:
“Ronda’s excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans,” explains John Lennon, XYIENCE’s president. “She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand’s philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete.”
Rousey was named Female Fighter of the Year at the World MMA Awards early this year. She is the No. 1 pound-for-pound female MMA fighter in the world, according to leading industry publications and the Unified Women’s MMA Ranking, which is determined monthly by a panel of MMA journalists and is acknowledged as the only official women’s ranking in the sport.
She transcends the sport of MMA, having been featured on the cover of ESPN Magazine’s Body Issue and in Sports Illustrated, Vogue Magazine, Esquire and the New York Times Magazine. Rousey is most often recognized for her stunning looks, outspoken nature and athletic accolades, which include a string of historic firsts.
The sky is the limit for Rousey.
Not only is she at the top of her sport, but her success and charisma will only lead to bigger opportunities once her fight is over.
This is the woman that single-handedly convinced Dana White women deserved to be in the octagon, so there is nothing that she will not be able to do.