The San Diego State Aztecs joined the “we got new uniforms” parade and marched out their new threads on Thursday night. There aren’t any major differences in the design other than a change up with the shoulder piping and placing “San Diego State” across the chest instead of “Aztecs.”
The redesign of the uniform is to bring a more defined brand identity across all of the school’s athletic programs.
“Today we are unveiling a brand refresh that unifies the Aztec identity and meets the needs of the changing marketplace,” senior associate athletic director John David Wicker said in the official release from the university. “San Diego State athletics is asserting itself on the field and in the classroom and we needed to have a unified brand to further our goal of maintaining a national presence.
“We now have a primary logo and specific logotypes that will be used across all sports and marketing materials to build that cohesive brand message.”
The team also received new helmets, though the difference is not as noticeable. Stefanie Loh of the U-T San Diego shared an image comparing the new and old helmets.
— Stefanie Loh (@StefanieLoh) May 2, 2013
The differences may not be major, but the look is a lot cleaner and sleeker. Overall, you would have to call the redesign a success.