The “Worldwide Leader in Sports” is venturing into new territory.
On Tuesday, ESPN announced a partnership between ESPN Radio and 5 individual NFL teams that will allow the network to broadcast out-of-market games for the first time. The Giants, Patriots, Jets, Dolphins, and Steelers came to terms (on a team-by-team basis) with the network in order to have their games broadcast to a national audience.
As part of the agreement, local broadcasts will be not affected in any of the 5 markets, but this is the first foray from ESPN Radio into the live broadcast of NFL games in this format. ESPN also announced that personalities such as Bill Polian, Damien Woody, and the infamous Herm Edwards will serve as color analysts on the games, and there will certainly be more names to come.
It will be incredibly interesting to see how ESPN handles the scheduling and deployment of these broadcasts, but one thing is for certain, the media conglomerate continues to aggressively pursue new content. If the partnerships work out favorably for the five teams involved, don’t be surprised to see ESPN and the NFL work to expand their work in the near future.