Dallas Stars Unveil New Branding

A new logo, new color scheme, and new uniforms. As the Dallas Stars put it, a new star is rising.

At an event in Dallas on Tuesday evening, the Stars officially unveiled their new look to fans and members of the media. The new look confirmed the leaked logo that made rounds a couple of weeks ago. 

The new branding of the Stars is the organization’s first major overhaul since the team first moved to Dallas from Minneapolis in 1993 (We aren’t counting the basketball jerseys). It’s also the first major step in a new direction by owner John Gaglardi who purchased the team in late 2011. Gaglardi said at the event that the process took one year and that 236 variations of the uniform, logo and striping were created. He also added that fan feedback was a primary reason for the team’s return to a predominately green color scheme. 

The logo isn’t as vintage and old school as many were expecting when Gaglardi first said the team was going to have a new look come 2013, but on the jersey, it works perfectly. It’s a modern day contemporary look that is a far cry from anything the team has had in its history. In fact, one could say that this may be the absolute best the team has ever (aesthetically) looked.

The new look is nice and all, but the only thing that truly matters is the product on the ice. New GM Jim Nill has his work still cut out for him in order to get the Stars back to the playoffs for the first time since the 2007-2008 season.

What do you think about the new look of the Dallas Stars, Fansiders?

Tags: Dallas Stars

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