UFC women’s bantamweight champion Ronda Rousey is one of the sport’s brightest stars and she is continuously getting new opportunities to expand her reach by participating in a number of ad campaigns. The latest project for Rousey will be with insureon, a BIN Insurance Holding Agency.
Insureon CEO Ted Devine shed some light on why the company chose Rousey to be a part of the campaign, and it is hard to argue his points.
“We believe Ronda’s mindset is the embodiment of what insureon’s products do for our small-business customers. Nobody can defeat Ronda, and nobody can defeat a small business with appropriate insurance coverage. At insureon, we are committed to providing small businesses with the insurance products that protect their businesses from whatever risks they face. Our clients are fighting to support their families every day. Ronda embodies this fighting spirit.”
Rousey has overcome a lot of struggles to get where she is and now she looks adversity in the eye and scoffs. If that isn’t the type of spirit you want attached to your company, then you are doing it all wrong.
Rousey and insureon will release a video in the coming days, but until then check out these behind the scenes photos from her shoot with insureon (You can watch a behind the scenes video here):