Yes, even Twitter accounts with 100,000′s of followers like that of the Atlanta Hawks get spammed.
A now suspended spam account tweeted the Hawks earlier today, asking to exchange naked pictures to which the Hawks account replied with a polite “no thanks”. Well, almost.
— Atlanta Hawks (@ATLHawks) June 11, 2013
While many franchises have tightened the rope on team social media accounts, there are a few who still embrace a good laugh here or there and apparently the Atlanta Hawks are one of them.
For example, after the Los Angeles Kings were eliminated from the NHL Western Conference Finals last week, their Twitter account known for its unique sense of humor asked the Pittsburgh Penguins (who were eliminated in the Eastern Conference Finals earlier) if they wanted to grab a drink. Nothing harmful, just a quick way to defuse a heart breaking loss with a smile or two.
Of course, not everybody in the marketing departments has a sense of humor as last year a member of the Brooklyn Nets social media team was fired after he posted a humorous stat on the Nets winning percentage.