Stanley Cup “Handshake” Commercial Celebrates NHL’s Famous Tradition

Jun 12, 2013; Chicago, IL, USA; Boston Bruins left wing Milan Lucic (17) takes a shot while defended by Chicago Blackhawks defenseman Duncan Keith (2) during the second period in game one of the 2013 Stanley Cup Final at the United Center. Mandatory Credit: Rob Grabowski-USA TODAY Sports

The NHL releases a special commercial every year for the Stanley Cup Finals, and this season’s edition is just as moving as previous editions.

Teams getting into a line and giving each other a handshake at the end of every playoff series has a been a long-running tradition not seen since our high school days. This year’s 30-second spot will feature a montage of handshakes in the past before a team celebrates with the cup.

Here’s the video of the commercial:

A description by NHLVideo on YouTube also gives the tagline of the commercial at the end:

The Stanley Cup Final is an intense test of a team’s dedication, and Lord Stanley’s Cup isn’t yours until you shake on it.

It’s a very moving production that more sports should take part of when they reach the pinnacle of their season. Is there anything better than seeing two guys reaching out and showing respect after trying to push, shove, and pound each other into the wall just seconds earlier to win the Stanley Cup?

No matter how hard hitting this series is between the Chicago Blackhawks and Boston Bruins, both teams will continue the tradition seen throughout the playoffs and after every Stanley Cup Finals series.

A new post by the NHL blog on Yahoo!, Puck Daddy, gives a few links to other recent commercials with a similar theme. What other commercial ideas would you have for the Stanley Cup Finals?

Topics: Boston Bruins, Chicago Blackhawks, Stanley Cup Finals

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  • Teresa A. D’Agostino

    Excellent. One of the BEST sports commercials ever. Well done!

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