Nike Unveils Kevin Durant’s New Shoe, The KD VI


Kevin Durant’s new shoe is coming out and here is a commercial above and a slide show at the bottom of the post.

From the official release:

“As designer Leo Chang began the process of designing the KD VI 18 months ago, he found inspiration in the precision craftsmanship of a wristwatch. Like a premium watch, which is meticulously crafted, the KD VI features fine-tuned details that include:

  • Ultra-thin two layer upper with Flywire for lockdown support
  • An optical illusion logo on the tongue revealing “35” and “6” in negative space
  • Radial brushed texture marks on the midsole, KD logo and Nike Swoosh
  • A multi-layered hexagon traction pattern

Similar to Durant’s controlled fluidity on the court, a watch operates with precise movements.  Small nuances in Durant’s style of play and the KD VI design mirror the micro details of a wristwatch.  Classic minimalism suggests less is sometimes more.

“When Kevin and I first discussed his sixth shoe we wanted to create a simplified design that was bold, beautiful and told a story,” said Chang, Nike Basketball Footwear Design Director.

It also appears to say “Seat Pleasant’s Finest” on the heel of the sole of the show.

Tags: Kevin Durant Oklahoma City Thunder