The fine folks at Netflix are coming up with a new, interactive way for you to decide what to watch on Netflix Instant in those moments where you are uncertain of what to put on your television. Taking some of the successful traits from Apple’s Siri, Netflix is introducing “Max” to help you choose a show in a fun, game show like way.
Netflix gave some details about the new feature in an official release:
Max, rumored to be the child of Siri and HAL 9000, asks a few questions about your mood or movie and TV show tastes to arrive at a suggestion, of course based on your tastes and taking advantage of the Netflix algorithms that predict what you’d enjoy watching. One of the experiences Max offers is called the “ratings game,” where you pick a genre to fit your mood and then rate a few titles on the familiar Netflix five star scale.
Sometimes, when Max feels particularly confident, he will offer a fun, personalized suggestion after asking only one simple question. Here Max asks you to pick between two highly specific genres that are personalized and use the very detailed tags we have on all of the shows and movies that are available on Netflix.
Other times, when intoxicated by past success, Max will get a little cocky and offer a suggestion right away, no questions required. The catch…this is a mystery suggestion and you’ll just have to press play and trust him.
It certainly sounds like a good idea, but it will be interesting to see how it works.
For now, Netflix Max will only be available to U.S. members only on the PlayStation 3 platform. If the interactive feature is successful, we could see an expansion to different devices that could completely change the way that we watch television.
What do you think of the Netflix Max idea? Does it sound like something that could catch on or a feature that will simply fail to live up to expectations?
Share your thoughts with us in the comments section.