If you were looking for another reason why you shouldn’t watch ESPN’s original programming, unless it includes Dan LeBatard’s father, the news of Keith Olbermann’s return should do the trick. Olbermann will be returning to the Worldwide Leader on August 26 at 11:00 p.m. ET on ESPN 2 when his new late-night show appropriately named Olbermann debuts.
Olbermann helped launch in 1993 and his return to the network is believed to be a move made to counter the soon to me sports media giant FOX Sports 1, which debuts on August 17.
A statement was released today via ESPN on Olbermann’s return:
“Apart from the opportunity to try to create a nightly hour of sports television that no fan can afford to miss, I’m overwhelmed by the chance to begin anew with ESPN. I’ve been gone for 16 years and not one day in that time has passed without someone connecting me to the network. Our histories are indelibly intertwined and frankly I have long wished that I had the chance to make sure the totality of that story would be a completely positive one. I’m grateful to friends and bosses — old and new — who have permitted that opportunity to come to pass. I’m not going to waste it.”
Josh Carpenter of SportsBusiness Daily says that the show “will focus on the sports news of the night and will include highlights, commentary and guest contributors.”
Sounds like an original idea…