The Arizona Diamondbacks are getting a new face to interact with the fans. It was announced that the “Diamondbacks Luchador” will be the team’s new official mascot.
Major League Baseball announced and unveiled the new mascot late Thursday night:
— MLB (@MLB) July 18, 2013
Without further introduction, here is the team’s new mascot:
The Diamondbacks are introducing the new mascot to embrace their Hispanic fan base and hopefully attract even more. They will also be giving away 20,000 luchador masks during their game on July 27.
From the official press release:
The Arizona Diamondbacks (@Dbacks) have introduced the D-backs Luchador as an official mascot of the team. The popularity of last year’s Lucha Libre mask, which was later followed by a Lucha Libre match, inspired the creation of the Luchador character and this year the mascot features a new look. In addition, the D-backs will give away 20,000 Luchador masks, courtesy of Circle K and Univision Arizona, as fans enter Chase Field next Saturday, July 27.
The D-backs Luchador speaks both fluent Spanish and English and represents a character that you would find at a Lucha Libre match. The D-backs Luchador wrestles with Club Deportivo Coliseo and can be found revving up the crowd at select D-backs games. Fans can follow the Luchador on Twitter @DbacksLuchador and can find more information about the character at www.dbacks.com/luchadoror www.losdbacks.com/luchador.
A luchador may sound like a silly idea, but to the Hispanic community it will be a well-received gesture.