Is there anything worse than indifference? Whether it be people rushing to call Yeezus a masterpiece or blasting it for being too self-indulgent, the point is that people are reacting to it. What you don’t hear a lot of is dissection of Born Sinner’s total blandness.
We’re overrun with lists of who the “hottest” or “best” emcees are, and those lists are fairly easy to predict. Just look at who’s released an album or mixtape recently or who’s topping the sales charts. But that doesn’t tell the whole tale. If someone is hot, then Newton’s third law is here to remind us that there must be a list of people who are not. So here we present the coldest rappers in the game. These that comprise this list are here for a variety of reasons. Some are great but have let their buzz go stagnant. Others used to be great and are now lazy and uninspired. Some just keep chugging along, safely driving the speed limit and never testing their boundaries. Some are Macklemore.