NBC Sports and NASCAR announced a 10-year partnership on Tuesday, a move that will bring the white-knuckled thrill ride of NASCAR back to NBC starting in 2015.
NASCAR Chairman and CEO Brian France spoke about the deal:
NBC Sports Group brings so much to the table for NASCAR in terms of its overall presentation of live sports and a track record of being an exceptional partner. [NBC Sports Group chairman] Mark Lazarus and his team shared a vision for presenting NASCAR that was appealing to us from the start and we look forward to innovating and growing together to deliver the best possible product to the fans. We couldn’t be more thrilled with this partnership (NBC).
NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports, as well as its broad portfolio of broadcast and digital properties so we are thrilled with the commitment they have made to NASCAR and its future. We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives. Our new partnership with NBC and the recent extension by FOX validate the strength of our fan base and the many bold steps we have taken the last several years to provide fans with better, more accessible racing.
The agreement gives NBC exclusive rights to the final 20 NASCAR Sprint Cup events of a season as well as the final 19 NASCAR Nationwide Series events.
Both NBC and NASCAR officials certainly seem rev’d up by the deal, which will certainly allow them to lap the competition (wait…come back. I can do better).