There have been a lot of networks (including Fox before) who have tried to launch their own ESPN-like network, only to fail.
Most who’ve tried have stuck to the same script, giving viewers little reason to leave the trusted Mothership. However, when Fox Sports launched Fox Sports 1 this past weekend, it was clear they were going for a younger, more open demographic who enjoys a laugh or two.
It’s a strategy that appears to be paying off given the solid numbers the network picked up over the weekend.
Using their wits to their advantage, the network’s flagship highlight show, Fox Sports Live (their Sportscenter, if you will) had hosts Jay Onrait and Dan O’Toole hit up their social media accounts to see what type of responses they were getting from the world of Twitter and Facebook.
Needless to say, the critics were relatively harsh and the results were pretty funny.