Mar 25, 2013; Key Biscayne, FL, USA; Maria Sharapova (RUS) warms up before a match against Klara Zakopalova (CZE) at the Sony Open. Mandatory Credit: Steve Mitchell-USA TODAY Sports

Maria Sharapova to change name to 'Sugarpova' for US Open

Tennis star Maria Sharapova was recently in headlines for firing her coach Jimmy Butler after just one match, but now she is in the headlines for a completely different and absolutely absurd reason. According to a number of reports, Sharapova has begun the process of officially changing her last name to “Sugarpova” for the duration of the U.S. Open later this month.

Sharapova has reportedly approached the Florida Supreme Court to make the name change happen.

“Sugarpova” is the name of Sharapova’s premium line of gummy candies. When Sharapova launched the candy line, she sunk around a half of a million dollars in to her efforts.

Now, her marketing will involve the wild name change for the tournament.

After the U.S. Open comes to an end, Miss Sugarpova will be no more. She will waste no time changing her name back to Sharapova, but the candy company will have already received plenty of attention. Hell, it’s already getting more attention than ever before just by the news that Sharapova is in the process of changing her name.

It’s brilliant.

The 2013 U.S. Open is set to take place from August 26 to September 9 at the USTA Billie Jean King National Tennis Center in New York.

Tags: Maria Sharapova Tennis US Open

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