In the ever-lasting battle for internet traffic supremacy, Google has reigned supreme for much of the past decade, but they were finally upended in the month of July for the right to claim the “most web traffic” title. And it was done by a company, who not long ago, had fallen on hard times, but has since rose back to the top:
With 196.6 million visitors to 192.3 million who visited Google properties, Yahoo (YHOO, Fortune 500) bested its competitor, which has long held onto the top spot, for the first time since May 2011. Yahoo’s unique visitors were up by roughly 20% compared to July of last year, when it came in third behind Google and Microsoft (MSFT, Fortune 500), according to comScore.
July’s no. 1 spot is a notable win for Yahoo CEO Marissa Mayer, who has made a number of changes since taking over the troubled company last July. Yahoo did not respond to a request for comment.
Since Mayer took the reigns, the Sunnyvale, Calif.-based company has acquired more than a dozen start-ups, most notably Tumblr, and revamped a number of the sites.
Traffic for Tumblr — which was the web’s 28th most popular U.S. property in July, according to the report — did not directly contribute to Yahoo’s visitor tally, said Andrew Lipsman, comScore’s vice president of industry analysis.