Store selling shirt using New York Knicks logo as a racial slur


May 18, 2013; Indianapolis, IN, USA; New York Knicks fan and movie director Spike Lee cheers in a game against the Indiana Pacers in game six of the second round of the 2013 NBA Playoffs at Bankers Life Fieldhouse. Indiana defeats New York 106-99. Mandatory Credit: Brian Spurlock-USA TODAY Sports

A creative store manager has managed to turn the New York Knicks logo and name into a racial slur and is selling t-shirts with the modification. The replaced the last three letters of Knicks with 3 different letters.

From NBC New York:

The shirt, sold at the store on 38th Street and 10th Avenue, starts off with the Knicks spelling, but replaces the end of the word with “g-g-a.” It retailed for $45, $10 more than an actual Knicks t-shirt.

“Everybody’s buying,” said store manager Eddie Nunez.

“Everybody’s different,” he said. “Some people are offended, some people laugh, some people buy it.”

New Yorkers and Knicks fans have had mixed reactions.

Customer Jamar Anderson said: “It’s a catchy term, it’s used in hip-hop.”

“That’s not cool,” Knicks fan Zae Garrett said. “That’s not a way to represent New York City. We’re better than that.”

See the shirt in this video from NBC News:

The store owner was planning on selling the shirt despite complaints from customers and threats from the Knicks, but after NBC News’ report they changed his mind and took the shirt down.

[h/t] SB Nation


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Tags: New York Knicks

  • jim

    he’s got rappers making millions using the word in their lyrics for his business plan.