As one of the savvier players in the NBA, Detroit Pistons point guard Chauncey Billups has got by on brain power more than raw talent.
And knowing that his playing career is dwindling into an end, the 16-year NBA veteran is branching out to create an income post basketball.
How? With fast food, of course.
Billups recently paired up with former professional basketball player Junior Bridgeman to purchase 30 Wendy’s restaurants.
For Bridgeman, it’s just a drop in the bucket as he already owns nearly 200 Wendy’s as well as 100 locations of Chili’s and several dozen Fazoli’s. For Billups though, it’s his first time getting his feet wet in the market.
The fast majority of the locations purchased will be in the St. Louis area.
“We are expanding our relationship with successful, well-capitalized franchisees with strong operating credentials and a commitment to our Image Activation reimaging program,” chief executive Emil Brolick said in a statement. “We have enjoyed a longstanding relationship with Junior Bridgeman, and he is an exceptional person, an excellent operator and very committed to building a people culture. In addition, we are eager to welcome Chauncey to the Wendy’s family.”
Bridgeman said in a statement that he and Billups were excited about their new partnership. “We have a tremendous opportunity in the St. Louis market,” he said, “and our goal is to build upon the positive momentum and growth that the Wendy’s brand is currently experiencing.”