Aug 29, 2013; Honolulu, HI, USA; Southern California Trojans coach Lane Kiffin (left) shakes hands with Hawaii Rainbow Warriors coach Norm Chow after the game at Aloha Stadium. USC defeated Hawaii 30-13. Mandatory Credit: Kirby Lee-USA TODAY Sports

USC coach Lane Kiffin says he's embraced negativity from media

University of Southern California Trojans head coach Lane Kiffin is no stranger to criticism. Despite his team beating the Hawaii Rainbow Warriors 30-13 last week, Kiffin has been inundated with critiques of his coaching style, his offense, and his inability to select a starting quarterback.

How has Kiffin responded to the relentless second-guessing and negativity? With a shrug and a sigh.


I’ve gotten over that frustration over the years of being here. It is what it is. You sense that immediately in the postgame news conference when you come out to the media. There’s not a lot of questions about the brand new freshmen making plays. Significant plays. Justin Davis almost going for 100 yards. Su’a Cravens getting an interception on the fourth play of his career. The questions are always about something negative. It is what it is.

To be fair, Kiffin has a point. The USC defense played very well against Hawaii, yet all the attention was (perhaps unfairly) placed on the tepid offense. Maybe Kiffin should buy all the reporters ice cream to win them over.

[Source: ESPN]

Tags: Lane Kiffin USC Trojans

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