It’s not new for sports teams to try and make their season ticket holders feel as if their money was well spent, but the NBA’s Milwaukee Bucks and Cleveland Cavaliers might be trying to take it to a new level.
As first reported by John Lombardo of the Sports Business Journal, the Bucks and the Cavaliers are looking into putting a certain number of ticket holder names onto their basketball courts themselves.
One source said the Cavaliers are proposing to put the account holders’ names on the sideline aprons while the Bucks are considering putting the names near the half-court line on the playing floor. The locations are subject to change depending on league response to the proposal.
While the two NBA clubs aren’t the first teams to think of displaying season ticket holders name in prominence, they would be the first major sports team to place names on the field of play. The New York Mets have a collection of inscribed bricks featuring season ticket holder names on the outside of their Citi Field.