Twitter announced on Wednesday that it will start showing NFL highlights through its Amplify service. People on Twitter will be able to see/re-watch footage of the games they’re watching on their TVs via “sponsored” tweets — a synthesis of platforms known as “second screen” viewing — which I suppose will enhance the live-tweet component of watching sports that seems to be all the rage nowadays.
(Did you hear that? I think it’s Skynet cackling with glee.)
Here’s what Reuters had to say about the deal:
Under the new agreement, the NFL will package in-game highlights and other video content – as well as a short ad from a marketer – inside tweets that are “sponsored” and distributed by the marketer during games. The NFL and Twitter will both receive a cut of the proceeds, although neither side would reveal terms of the deal.
Verizon is the premiere sponsor for the NFL agreement and has exclusive sponsorship rights for Amplify ads during the Super Bowl next February, the NFL said.
While I am not exactly “Twitter savvy” or even “competent,” the service sounds like it could be a big deal to those people interested in watching football while simultaneously discussing it on social media. What do you think, FanSided Twitter users? Is this a big deal or just a gimmick? Hashtag sound off in the hashtag comments below.