When Adidas signed Derrick Rose, they went all in.
Unfortunately, after losing a season to injury, Adidas had to sit on their investment, but sit no more as Rose is nearing his highly anticipated return and the athletic apparel company is missing no opportunity to capitalize on it.
Rose, who will be launching his D Rose 4 shoes in less than two weeks has appeared in a handful of commercials for the kicks, with his most recent, ‘Basketball is Everything’ debuting today.
The minute spot features Rose enjoying the plush life that comes with NBA stardom, from big homes to elaborate birthday parties to jewelry and cars, but ends with Rose in a gym – an ode to his true love, if you will.
You’ll also probably notice a handful of big name hip-hop artists who make cameos in the video, which include 2 Chainz, Chicago native Common, Big Sean and others.
The commercial ends with some close up shots of the sneakers, which is essentially the whole purpose of the advertisement.
The D Rose 4′s will release on October 10th.