The long-awaited sequel to “Anchorman: The Legend of Ron Burgundy” is right around the corner. The sequel is called “Anchorman 2: The Legend Continues” and has a release date of December 20th.
So how to kick-start the promotion for the movie, how about a little cross-marketing. Dodge hired Will Ferrell’s Anchorman character, Ron Burgundy, to be it’s spokesman.
In this commercial below, Ron Burgundy is introducing the Dodge Durango.
“On my right is the new Dodge Durango,” Burgundy says. “She’s got it all including 25 M..P…G…s?”
That is where the funny Ron Burgundy comes out as he sounds it out and tries to figure out what it is.
“I’m saying it right, it just doesn’t sound familiar,” Burgundy declares. It is one of a series of four commercials that Burgundy has done promoting the Dodge Durango. He also got into a staring contest with a horse.
Yeah, it sounds funny but I bet you’re wondering how that works into a car commercial. It kind of does, and is hilarious.