It’s all business.
According to varirty.com, NBC Sports will not sponsor the upcoming Shooting Hunting and Outdoor Trade Show because of business reasons.
An NBC Sports rep, via Variety, said, “Our level of sponsorship has varied each year, and this January we will not be sponsoring the show because it does not make business sense for us at this time.”
The trade show, held in Las Vegas, is billed by organizers as the world’s largest gun-related trade show. However, while NBC Sports is no longer sponsoring the event, executives will still be present.
This move comes after NBC Sports Network chose to cancel the hunting program “Under Wild Skies” just a week ago. The National Rifle Association-sponsored show received heavy criticism after NRA strategist and host Tony Makris shot an killed an elephant in an episode. The show was cancelled after Makris compared critics to Adolf Hitler.
There is nothing yet to suggest that NBC Sports have chosen not to sponsor the trade event as a result of this.
In general, NBC Sports has reduced its outdoor programming by 2,000 hours-a-year since 2011, when the channel Versus was rebranded NBC Sports Network.
The Shooting Hunting and Outdoor Trade Show, or SHOT, is scheduled to run from January 14th through the 17th, but is not open to the public.