Watch any professional sporting event and what do you see? You see Peyton Manning eating Papa John’s pizza. You see Kobe Bryant or LeBron James chowing down on McDonald‘s. Brian Wilson crunching on some Taco Bell.
It’s nothing more than an endorsement, though according to a study from Yale University, it’s far more than that.
According to the study, the endorsements from those professional athletes (among others) are resulting in an unhealthy lifestyle for children and young adults, who are generally the target audience for the ‘junk’ foods:
“Our ultimate hope would be that athletes reject the unhealthy endorsements or, at the very least, promote healthy foods,” said Marie Bragg, lead author of the study and a doctoral student in clinical psychology at Yale University. “These athletes have an opportunity to work with parents. Instead, they’re promoting really unhealthy foods.”
You can read the full study by clicking here.
The study relates the current generation endorsements (junk food, soda, sugar drinks) to those of years gone by, namely the promotion of products such as chewing tobacco or cigarettes, which were heavily prevalent in the 1930′s and 1940′s.