When it comes to Twitter, you don’t often expect to see accounts who have millions of followers locked, but that’s exactly what has happened with Major League Baseball.
MLB has decided to lock their Twitter account (@MLB), essentially all but forcing one to follow them if you want to read anything on their timeline – that of course assuming they approve your follow request. It’s not exactly a huge deal, but, there are plenty of people who keep up with their Twitter feed but don’t want to follow the account and be bombarded with a handful of tweets they’re not interested in.
So why the need to lock their account, during the postseason of all times? For promotion, of course.
It’s actually not the first time MLB has done this as they did it last year, for what they’re calling ‘#Locktober’.
With their account locked, they’re giving away free prizes to followers which include World Series tickets and autographed postseason baseballs.
Definitely a strange time to lock the account given it’s the most popular time of the season.