If there’s one thing we should all know by now, it’s that people just can’t get enough of their zombies.
“The Walking Dead” began its fourth season Sunday, and the blood-and-guts-heavy premiere had some incredible ratings: 16.1 million total viewers and 10.4 million viewers in the ultra-important adults 18-49 demo, easily making it the top-rated episode of the series.
To put the premiere in perspective, the season three finale had 12.4 million total viewers with 8.1 million in the 18-49 demo.
The most eye-popping statistic of the night was that “The Walking Dead” not only beat every other broadcast series this season (which was pretty much expected), but it trounced “Sunday Night Football” as well.
There is no doubt that “The Walking Dead” is a force to be reckoned with. It’s been the best-performing scripted show for a while now and it’s only getting stronger with time. Even its companion series, “The Talking Dead,” pulled in 5.1 million total viewers (3.3 million adults aged 18-49).