The UFC takes fighter and brand image very seriously. Maintaining that brand is increasingly difficult with fighters usage of social media, and specifically Twitter. There are tons of UFC fighters with legions of followers scouring Twitter feverishly for a new tweet from their favorite fighter. Dana wants the fighters to be able to speak their mind freely, but to use ‘some common sense’. Earlier this week, Conor McGregor became the latest perpetrator of offensive tweets when he made sexually expletive comments about Ronda Rousey and Miesha Tate . He soon deleted the tweet and apologized to both women.
This is far from the first occurrence of a fighter having a controversial tweet. Earlier this year, Lightweight title contender, Josh Thomson, tweeted his controversial thoughts on homosexuals. Only two weeks ago it was Ian McCall tweeting he ‘hates the homeless’. Other previous offenders include Forrest Griffin and Miguel Torres.
So does the UFC have a Twitter problem? The facts are that the sport has undoubtedly been boosted by the fighters’ interactions with fans on Twitter. Dana White commented on the controversial tweets on Thursday during a media scrum before UFC 166 this weekend.
Here is Dana’s words via The Flying Knee MMA:
‘I talked to both Miesha and Ronda, and both of them were like ‘whatever, not a big deal’. He apologized and before I knew he had even written the apology I said ‘he will apologize to you’ but he already had. He likes both of them and respects them.
These guys try to be f***ing funny on twitter – again, same thing. He was there [TUF Gym] yesterday and he’s like ‘ya, when I am sitting there tweeting, sometimes I don’t even think people are reading my tweets.’ – Ya, nobody is reading your tweets.
There is an ethics code and that’s definitely in the ethics code that you don’t tweet stuff like that about women or about your fellow fighters here in the UFC.
There is nothing wrong with overhyping yourself. Its saying or tweeting dumb s*** – things that are inappropriate. The crazy part is, he’s been trying to hit Ronda up – he wants to go train with Ronda. And then you are gonna send a tweet like with somebody you want to hang out with and train with. It just doesn’t make sense.
I don’t expect people to be f***ing rocket scientists over here – these guys aren’t going to go out and find the cure for cancer or anything. All I ask is for is a little common sense. Just a little tiny bit of f***ing common sense.’