The Army National Guard has extended its sponsorship with Dale Earnhardt Jr. and the number 88 car through 2014. The National Guard has said that NASCAR is a big marketing opportunity, and they’re happy to keep their relationship with Earnhardt.
Via the Associated Press,
“NASCAR is a critical marketing platform for the National Guard,” said Lt. Col. Michael Wegner, marketing branch chief for the Army National Guard. “NASCAR fans in our target demographic are twice as likely to consider the military as a career option, and the overall fan base strongly advocates for military service. It’s the right place for the Guard and has helped us recruit more than 400,000 citizen soldiers since 2007.”
The National Guard has been working with Earnhardt Jr. since the 2008 NASCAR season, and will be a part of next year’s season as well, thanks to this new extension.
The Guard will be the primary sponsor of the No. 88 Chevrolet for 20 Sprint Cup races, including the Daytona 500. Hendrick Motorsports said Friday the Guard will also have prominent brand placement during all non-primary events.
Dale Jr. himself is also very happy to be sponsored by the National Guard, and honored that they’ve been with him for so long.
“It’s an incredible privilege to work with and represent the Guard,” Earnhardt said. “We have the opportunity to interact with those who serve our country and many who are considering military careers. I’m personally in awe of their sacrifices and feel a tremendous amount of pride in our relationship with them. The entire No. 88 team is looking forward to another season together.”