Earlier this season we saw reports that Texas A&M University had raked in $740 million in donations since Johnny Manziel started playing football. That is an incredible sum of money for someone who is only getting a scholarship in return. In a story from Curtis Eichelberger of Bloomberg.com, he claims that the school only made $20,000 off of Johnny Manziel winning the Heisman. It should be noted that he is referencing revenue and not donations.
“The only money that can be directly attributed to Manziel is $20,000 from a football fundraising dinner where donors paid to sit at his table, and a portion of the team’s $60,000 in royalties from the sale of football jerseys, said university spokesman Jason Cook,” Eichelberger writes.
“People draw the conclusion that we make millions from Johnny winning the Heisman,” Athletic Director Eric Hyman told Eichelberger. “I’d say we’ve gotten more financial benefit from joining what’s widely perceived as the best football conference in the country and having a winning program.”
“When someone makes the leap that his award has generated millions for the school, the public assumes it must be,” said David Carter, executive director of the Sports Business Institute at the University of Southern California. “When you peel it back and look underneath, you realize most of these revenue streams are fixed.”
They cite A&M’s increased TV revenue and ticket sales amongst the benefits of moving to the SEC.