Dana White has made it known that the UFC’s roster is too full. At this point, the roster is very close to topping 400. With so many fighters, the UFC has to pick and choose which fighters to heavily promote. Some fighters, like Chael Sonnen, Michael Bisping, and Tim Kennedy have taken matters into their own hands. They have been heavily promoting themselves with twitter feuds and calling fighters out. These tactics have shown time and time again that they will garner media attention, fan attention, and the UFC’s attention.
The fighter that the UFC is currently pushing into stardom is Conor McGregor. The hype train is currently stalled with McGregor on the sidelines ailing an injury, but that has not stopped him from making headlines. McGregor is a polarizing figure in MMA, and the UFC wants to cash in.
Multiple fighters have shown their displeasure with the UFC’s promotion of McGregor. Many believe that he has not done enough inside the Octagon for the attention he receives, and I agree with them. Featherweight title contender, Ricardo Lamas, has been defeating top guys for some time, and he has never gotten close to the attention that the UFC gives to McGregor.
Many other fighters are in a similar position to Lamas. These are guys who are winning, but are not promoted heavily by the UFC. They do not enjoy talking trash, or they lack the gift of gab, but they win fights.
One such fighter is Brandon Thatch. The highly touted UFC prospect made short work of veteran Paulo Thiago last night. This is after his successful UFC debut in which he dispatched of Justin Edwards in violent fashion. Thatch was not involved in any of the promotion of last night’s card and he absolutely should have been.
Thatch has not gone out of his way to call out fighters, grab headlines, or talk trash like Conor McGregor. Instead, he trains, works hard, and dominates inside the Octagon. Thatch should absolutely be on the hype train the UFC is riding with Conor McGregor. Does Thatch have to go on twitter and call out GSP or Carlos Condit to gain attention?
McGregor came into the UFC and blasted Marcus Brimage. His next fight against Max Holloway, he won a decision and was injured. Nonetheless, the UFC has thrown a lot of promotion towards him. He is Irish, a former two-division champion in another organization, a great fighter, and has the gift of gab. But, what has he really accomplished in the UFC that Thatch hasn’t?
I believe Thatch has done just as much, if not more than McGregor, in his time in the UFC. Two quick stoppage victories should definitely be a cue to the UFC that it is time to start promoting this man. He is not injured, and he has the chance to be a true star. Let’s hope that the UFC can put some effort into promoting a fighter simply on his fighting skill and not his ability to talk trash.