It looks like Marvel Studios and Disney will be smashing the box office once again.
According to The Hollywood Reporter, Thor: The Dark World topped the North American box office Friday with $31.6 million, putting the movie on course to debut at $80 million by the end of the weekend.
The sequel to 2011′s Thor, starring Chris Hemsworth in the title role, has more female audience members than your average friendly, neighborhood superhero flick. Women and teenaged girls made up 48 percent of audiences Friday, compared to the 40 percent that Iron Man 3 got in May.
The Dark World is so far outperforming its predesesor, which had a $31.6 million debut and ended up grossing $449.3 million globally. It has also been higher-rated with an A- CinemaScore, compared to Thor‘s B+.
Thor 2, which opened overseas last weekend, had already grossed $152.8 million internationally on Thursday, and is on pace to break $300 million by Sunday.
Along with Hemsworth, Natalie Portman, Tom Hiddleston, Anthony Hopkins, and Idris Elba al reprise their roles from the original. Kenneth Branagh was replaced in the directors chair by Alan Taylor.
While Thor 2 is doing well, it is unlikely to be a record breaker. The opening record for early November is currently held by last year’s James Bond movie Skyfall, which opened with $88 million. The best November opening ever was The Twilight Saga: New Moon with $142.8 million.