The last movie to ever be rented at a Blockbuster video location is actually quite fitting. It really does signify the end of an era. On November 9th at 11:00 p.m. in Hawaii, the final rental to ever pass through the doors of Blockbuster Video was…This is the End.
That’s right, ladies and gentlemen. The very last film to ever be rented at the longtime video rental franchise was the Seth Rogen and Evan Goldberg film starring the likes of Jonah Hill, Danny McBride, James Franco, Jay Baruchel, Craig Robinson, and Rogen himself.
Blockbuster sent out this tweet to commemorate the event.
— Blockbuster (@blockbuster) November 11, 2013
While I am sad to see the chain disappear without a trace, this is something that was written on the wall for quite some time.
As we previously reported, on Wednesday, November 6th DISH Network, the company who acquired the rights to Blockbuster in 2011 after the struggling video chain filed for Chapter 11, would be closing all remaining Blockbuster locations, as well as their video-by-mail service.
In its better days, Blockbuster operated more than 9,000 locations. By the end of 2011, they were down to a mere 2,400. As the final Blockbuster closed its doors, the chain was down to a meager 300 locations.
In the press release issued by DISH Network, Joseph P. Clayton, DISH President and CEO spoke on the necessity of the decision.
“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,”
Again, I am so sad to see them go. I can remember Blockbuster Video all the way back to when I was just 5 years old. I’ll never forget the old school video game competitions that they would hold locally every year.
However, I must say, as far as final rentals go, it is always good to go out with a laugh, even if it is a rather ironic one.