Looks like Valentine’s Day just got that much hotter. Entertainment Weekly is reporting this morning that Universal Pictures has decided to delay the release of Fifty Shades of Grey until February 14, 2015.
This comes on the heels of the studio’s announcement that they have pushed the start of production in Vancouver back by one month in order to compensate for the change in cast after Sons of Anarchy star Charlie Hunnam departed the lead role, making way for Once Upon A Time’s Jamie Dornan to fill the designer shoes of Christian Grey.
However, the date change has a lot less to do with the casting change, and a lot more to do with the already loaded August 2014 release schedule.
Should Universal had stuck with the original release date, Fifty Shades would have to go head-to-head with Marvel’s Guardians of the Galaxy, starring Parks and Recreation’s Chris Pratt, Bradley Cooper, Zoe Saldana, and Doctor Who’s Karen Gillan just to name a few.
Universal Pictures chairman Donna Langley confirmed to EW that it was more about the schedule and less about the casting change.
Together with the international marketing and distribution team, we’ve been looking really closely at the August date and becoming more and more convinced that the right thing to do for the movie was to push it,” Langley says. “So even if Charlie had stayed, we still would have been making the date change.”
The film, based off of the first book in the bestselling Fifty Shades trilogy by author E.L. James, surrounds like life of young billionaire Christian Grey, a man who is tortured soul leads him to a life of submissives, s&m, and red rooms of pain.
When he meets the young, and quite naïve Anastasia Steele, his entire world is turned upside down, and he is forced to question everything that he has ever known.
Fifty Shades of Grey is scheduled to be released on February 14, 2015.