The people in Moscow have found an interesting way to get people to pay for fare on their subway system, while simultaneously promoting the up coming 2014 Sochi Winter Olympics. Instead of buying a ticket, a passenger can do 30 squats and earn a ticket.
It works like those arcade games that require you to move. There are ones for boxing that require you to move and duck your opponent’s fists. The machine counts on screen how many squats you’ve done. They show a kid doing it and the counter on the screen and it looks like there is a 2 minute limit as well.
The video shows multiple people accepting the challenge, men and women, young and old. It seems to have a popular response as well. I have to admit, I’m pretty frugal and I’d do squats for a subway pass. It is a brilliant promotion though.
Would you be up to the 30 squat challenge for free fare on the subway? Not just in Sochi, but say New York City?
Tags: 2014 Sochi Olympics