Many of you, much like myself, have been asking for a very long time why in a digital age like this with programs such as Netflix, Hulu Plus, and Amazon Instant Video that one of the biggest and most marketable shows of all time, The Simpsons, has not been available in a streaming format. Well, our wait for an answer is finally over!
For a while now, you have been able to view a handful of episodes through Hulu Plus; however, they were usually only the very newest of episodes, and they were only available for a specific amount of time.
The new FX upstart FXX has struck a cowabunga-sized deal that will allow the network to not only stream every single episode online, but will also bring The Simpsons to cable for the very first time after many years of syndication on broadcast television.
According to Vulture, the deal is set to begin in August of 2014. At that point, the upstart network will begin to air all 530 episodes from all 24 seasons, more than likely in very heavy rotation. At the very same time, FXX will begin to stream episodes online through their soon-to-be-released FXNow Mobile app which will offer the show through video on demand.
According to Variety, this mega-sized deal is worth somewhere upwards of $750 million dollars over the life of the deal.
I find it very interesting that they would trust such a gigantic property as The Simpsons to an untested upstart network rather than awarding the contract to a bigger franchise such as Netflix or Hulu. However, that just stands to show the faith that they have in FXX and their ability to get off the ground in rather quick manner.
Certainly adding a show of this caliber to their rotation will certainly draw in new viewers that may or may not have ever found their channel organically. Once those new viewers start to find their way onto the site, they may find themselves attached to more of the network’s original programming like The League or It’s Always Sunny in Philadelphia which both made the jump to the new network from FX.
At the end of the day, fans of The Simpsons probably couldn’t care less about the tiny details of this deal. The most important point out of all of this is that one of the greatest animated episodic television shows of all time is finally going to be widely available in a digital format for all to see.
I think Mr. Burns says it best… “Excellent…”