Photo via Michael Ehrlich of adidas public relations on Twitter (@adidasUSPRGuy)

World Cup 2014: FIFA unveils official adidas World Cup ball

On Tuesday afternoon, adidas unveiled the official match ball of the 2014 World Cup in Brazil. The ball from adidas actually has a name, brazuca, which has a specific meeting.

From the adidas press release:

Brazuca was named in September 2012 following a public vote in Brazil involving 1 million soccer fans. The name “brazuca” is an informal local term which means “Brazilian,” or to describe the Brazilian way of life. The colors and ribbon design of the ball panels symbolize the traditional multicolored wish bracelets worn in the country in addition to reflecting the vibrancy and fun associated with soccer in Brazil.

“The FIFA World Cup match ball is the icon of the tournament as the centerpiece of every goal, every play and every touch,” said Ernesto Bruce, director of soccer, adidas America. “adidas has a rich legacy at the World Cup, providing the official match ball for every tournament since 1970. The brazuca is a breakthrough innovation built for every player on the field.”

Brazuca has six panels with a brand new, unique surface that ” will provide improved grip, touch, stability and aerodynamics on the field. ”

The ball has been tested in all conditions.

For a better look at the ball, you can check out the full photo gallery from adidas below:

Tags: 2014 World Cup Adidas World Cup

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