Burton debuts the 2014 Olympic U.S. Snowboarding Team uniforms (Photo)


Burton has unveiled the uniforms the 2014 United States Olympic Snowboarding Team will wear. It is the third consecutive Winter Olympics that Burton has partnered the team and provided uniforms. Burton is also supplying the 2014 U.S. Snowboarding Team with hats, gloves, base-layers and fleece to wear while competing

“Back in 2006 and again in 2010, Burton stepped up to create the Olympic uniforms because we felt it was imperative that a snowboard company help drive the design around what riders want,” said Jake Burton, Founder & CEO of Burton Snowboards. “Just like for Torino and Vancouver, the 2014 uniform was designed around feedback from some of the best American snowboarders to make sure that the design, fit and vibe represented our sport and our country in the best possible way. I can’t wait to see the riders on the podium wearing our uniforms.”

Burton says they “turned to America’s heritage for inspiration. And nothing represents Americana more than handcrafted patchwork quilts and the American flag, which are both at the heart of the 2014 uniform.”

They found an actual quilt to base the uniform on. They created a replica then “Burton developed a method to print exact replicas of both the quilt and a vintage American flag onto the fabric of the jackets.”

“We’re really proud that the 2014 uniform builds on Burton’s legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms,” said Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform a ‘heirloom hippy’ vibe that lines up with snowboarding’s laid-back culture while paying respect to America’s longstanding creative heritage. It will stand out in Sochi for sure.”


Tags: Winter Olympics