Thomas Bach, head of the International Olympic Committee (IOC), spoke on Wednesday about the lack of coverage most — let’s be perfectly honest; it’s more like all — Olympic sports receive during the four-year breaks between Games.
Bach said increasing the amount of coverage would benefit young people:
The Olympic Sports do not have enough coverage and the Olympic sports need to be promoted also in the time between games.
This is part of the youth programme to address youth and make them familiar with the variety (Reuters).
We have to make very clear what our goal is because so far… we have been just talking about keeping young people interested in the Olympic movement and Olympic Games and this is one step too short.
We want to get the couch potatoes off the couches… to get more and more countries where sport is on the school curricula and give sport the importance it deserves with regards to education, integration and promotion of the values.
You hear that, kids? Simply watching fencing isn’t good enough. We need you to feel inspired to go out in the backyard and beat your friends (gracefully) with sticks. (Or go sweep the driveway if curling is more your fancy.)