The University of California has agreed to a 15 year/$18 million deal for naming rights of its football field.
The Buyers? Internet video game maker Kabam. From an article by the Associated Press, found on ESPN,
The school announced the 15-year deal on Thursday that will make its home field known as “Kabam Field at California Memorial Stadium.”
The field name will be placed on the two 25-yard lines of Kabam Field. Kabam will also receive 50-yard-line signage above the Cal bench and additional directional signage at the stadium. The on-field logos and signage are expected to be unveiled this spring.
Kabam co-founder and CEO Kevin Chou is a Cal alum and says he is excited about the partnership. Kabam was recently named the fastest growing Internet media company in the Bay Area for the second consecutive year.
Some of Kabam’s more notable internet video games include titles like Clash of The Dragons, Arcane Empires, Fast & the Furious 6, The Hobbit, and Realm of the Mad God.